Industry solutions

Service stations and digital signage

Communication that's visible from the forecourt — when customers pay while filling up and may not come inside.

Why digital signage

More and more customers pay outside at the pump. That makes digital communication central to growing other revenue. A bright LED screen stands out even from a dark forecourt and invites the customer inside for coffee or shopping.

When customers can pay while fuelling they may not come inside at all. So it matters that they're reminded on the forecourt to pick up windscreen washer fluid, or invited in for a delicious lunch. Bright LED screens stand out even in tough weather.

Service stations feed hungry travellers around the clock. Digital advertising lets breakfast, lunch and late-night pizza be promoted only when each is available. Scheduled ads switch automatically. When a dish runs out, the menu can be updated quickly — guests don't agonise over a meal they can't have, and staff don't repeat the same answer.

Neste’s Karhunpesä Kontiomäki station refreshed their display content with Galaxo in February 2023. Buffet and ScanBurger sales rose +30 % within a month — timely, well-planned screen content shows up directly at the till.

Customer story

Neste — Karhunpesä Kontiomäki

In February 2023 we refreshed our display content together with Galaxo Oy. Buffet and ScanBurger sales grew within a month.

“I recommend it!”

Tarja Kela-Haverinen, Neste Kontiomäki

+30 %

Buffet and ScanBurger sales in one month

Procurement

What to consider when buying a digital signage solution

For outdoor and forecourt use, LED or outdoor display brightness and weather resistance come first; assess the lighting at the install site.

Plan content scheduling (time of day, days of the week) around your service hours — as the Neste Karhunpesä example shows, a content refresh can lift food sales quickly.

In service-station chains, Mplus is one example of combining an outdoor LED with internal information displays — tender a package that covers both outdoor and indoor communication.

Ask about procurement

Go deeper